Post by M.Eshed, NYC | Published Mar 23 2021
Jaeson and I first met back in 2017, when I was building our "Who's Who of Air Mining 2017" report (then called "Who's Who of Carbon Capture Utilization and Sequestration - what a mouthful!). Nearly four years later, and his company, CleanO2, is putting next-gen product on the shelf - soap made from emissions captured from basement boilers.
CleanO2's product, the CARBiN-X, processes boiler exhaust from buildings and removes pearl ash, a white powder that is a common ingredient in soap. An early partnership with soap brand LUSH may have influenced the CleanO2 line of soaps, and Jaeson recently had this to say, on LinkedIn:
It still makes me chuckle a little to think of our pivot into the soap and detergent market. Especially when I recall saying ... that there was no way we would ever become a soap company with our technology. Yet here we are....
I reached out to Jaeson to share his insights with the readers of Climatetech Media, and to continue introducing readers to cutting-edge emissions reduction technologies. I hope you enjoy the interview.
M: What is CleanO2?
J: CleanO2 is a company that is focused on the decarbonization of the heating industry. CleanO2 offers energy-savings and carbon reduction technology that pays the customer back through a rebate program, which is combined with heat recovery and free preventative maintenance.
M: You've been at it for a few years. I imagine you have experienced some ups and some down. Care to share a bit about your backstory?
J: We have indeed. I started asking questions and creating ideas in 2005. It turned into an obsession after a few years and eventually a full-time (and frequently unpaid) job in 2017. In terms of ups and downs; nearly going bankrupt several times and placing my family in harm's way as a result was certainly a very difficult thing to go through. The highlights that came from multiple awards we received were pretty incredible. I felt vindicated for all my years of hard work when my colleagues and I were acknowledged for creating something meaningful that could help reduce carbon emissions.
M: What are your aspirations for the next year? The next five years?
J: We are currently rolling out with our CARBiN-X system, version 3.3, and are hoping to roll out with version 4.0 later this year. It will have a higher capture ratio (currently 20%) and a software platform that will track energy consumption, carbon captured rebates, and a system update on both the customers CARBiN-X system as well as the health of the attached heating appliances.
In five years we should have made considerable progress in a new technology. We've dubbed it Project Kraken and it will help the heating industry transition from natural gas to hydrogen. This will rapidly decarbonize this somewhat outdated industry.
M: How has the conversation around carbon capture evolved during your time working in the space?
J: There has been a significant evolution in both the understanding of carbon capture and the value it has the potential to represent. I recall speaking with a scientist in a government organization back in 2008 regarding carbon capture. I was asking for some direction and hoping to find some guidance. His response was," ...the carbon market will never mature, but how you choose to spend your time is none of my business." I imagine his opinion has changed a bit since that conversation.
M: What advice would you give someone curious about carbon capture and use?
J: I often compare today's carbon markets to the early days of personal computing. When I was a kid, many people thought the idea of having a personal computer in your home was a dumb idea. For those who can see the true potential and importance of reducing carbon emissions, I would challenge them to think ahead and imagine what the industry will look like in a decade or two and what sort of opportunities may arise from this fledgling industry. To the tradespeople, I would suggest they keep a close eye on the advancement of hydrogen-fueled heating systems for commercial and retrofit applications and heat pump technologies for residential heating systems. This is likely where you will see the greatest amount of innovation over the next few decades.
M: How can someone get involved with CleanO2?
J: If people are interested in learning more, I would suggest they follow us through our various social media platforms for the latest tech updates, and if people want to try our kick-ass soap and detergents they can purchase them on our website or through local retailers in the coming months.
Thanks for reading, and I hope you enjoyed this interview. I look forward to delivering more content that aids in the development of the field of climatetech, where products and services are climate solutions by design.
This website, the Climatetech Media Project, has an editorial policy to support approaches that are vetted environmental solutions, and also to showcase innovations which are just getting started. We need all approaches, some better than others, and the best will be revealed over time. The Climatetech Media Project exists to participate in this revelation.